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Further Publications
Imageflyer of AGF
Leaflet: "Die Einstellung macht's - Werbung und Privatsphäre im Internet"
Online ads are really annoying to many consumers, but they have learned to ignore banners and other traditional advertisement. So advertisers have seeked for other methods to ensure the consumers' attraction and found it in behavioural or targeted advertisment. Thus, the consumers will only receive ads "of interest" for them and will be less bothered. But considering the amount of private information necessary for targeted advertisement, many concerns remain.
To protect ones privacy also on the internet and to safeguard children, the AGF leaflet ""Die Einstellung macht's: Werbung und Privatsphäre im Internet" (German only) gives hints how tracking and behavioural advertisment can be banned with simple browser settings. The review focusses on the most known browsers Mozilla Firefox, Internet Explorer, Google Chrome and Safari.
Summary of FAMILYPLATFORM reports
The FAMILY PLATFORM aimed to develop a research agenda for family issues on the EU level. Correspondingly, reports were created, which include inter alia the upcoming trends in family policies and the current state of research. The AGF has summarized the reports from a German perspective.
